Objective: Create a Toy Book that maintains the integrity of Fred Meyer, feels creative, innovative, and positions Fred Meyer as a key holiday toy shop destination. This concept was inspired by nostalgia and the idea that a seasonal toy book could be an activity book and storybook for young children that would evolve each night.
Creative Director: Robin Robinson
Concept & Design: Nichole Wasik & Aaron Percell
Copy: Paul Apel
