Objective: Create a Toy Book that maintains the integrity of Fred Meyer, feels creative, innovative, and positions Fred Meyer as a key holiday toy shop destination.
Embark on an enchanting journey into a child's imaginative world! This concept transports you to playtime through their eyes, capturing whimsical lands and extraordinary adventures with playful, youthful doodles and inspires others to join in on the fun. It celebrates inclusivity and diversity by showcasing the universal joy and excitement the kids of all abilities and disabilities share. This concepts beautifully highlights the power of play and creates a sense of belonging for all.
Creative Director: Robin Robinson
Concept & Design: Nichole Wasik
Designers: Taylor Morton, Elaine Golden
Copy: Paul Apel
