This rebrand stemmed from a rush job for a re-work of the 4th of July ad. I was asked to totally think outside of the box and provide a free-flowing layout with no grid that highlighted the fresh foods. The Client loved the re-work for the cover that they wanted to carry that same look, tone, and feel throughout the entire circular ad. The success of this re-brand directly lead to an Enterprise roll out and re-brand for the Kroger circular base ad.
Creative Director: Sonny Thomas & Robin Robinson
Senior Designer: Nichole Wasik
Designers: Catherine Thelen & Leon Spence
