2018 Winter Olympics Campaign - Anchorage, Alaska

2018 Winter Olympics Campaign - Anchorage, Alaska

A mix of billboards, one color ads, and bus wraps to advertise the imagined Anchorage 2018 Winter Olympics. Alaska is the number one place to view the Aurora Borealis from within the United States. As such, the theme is inspired by the North Star of the Alaskan flag and the natural beauty of the aurora. I imagined athletes competing and being embraced by the aurora.
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